Try to Relate to Elephants' Fate: Rohit Sharma

Published: 05th March 2014 06:23 PM  |   Last Updated: 06th March 2014 07:44 PM   |  A+A-

Rohit Sharma Circus Ad_FIN300

India cricketer Rohit Sharma has featured in a new advertisement for People for the Ethical Treatment of Animals (PETA) with his face appearing scarred by an 'ankus' - the prod - to raise awareness about the treatment towards elephants in circuses.

Sharma, who is with the Indian team in Bangladesh for the ongoing Asia Cup, through the new ad "Try to Relate to Elephants' Fate - Ban Animal Circuses" wants to spread the message how elephants and other animals in circuses are subjected to chronic confinement, physical abuse with the iron prods and psychological torment.

"Animals deserve respect, not to be imprisoned in small enclosures and forced to perform degrading and meaningless tricks out of fear of punishment. We cricketers love our sport, and we willingly participate. But animals in circuses are beaten into performing against their will," Sharma said in a statement.

Whips and other weapons - including 'ankus', which are heavy, sharp steel-tipped prods - are often used to inflict pain on elephants and beat them into submission.

Following a nine-month investigation of circuses by a team that included representatives from PETA and its sister organisation Animal Rahat, the Animal Welfare Board of India, a statutory body operating under the ministry of environment and forests, decided to stop the registration of elephants used to perform in circuses. However, this decision is yet to be implemented.

Read: Pragyan Ojha Bats for Animal Rights 

Stay up to date on all the latest Cricket news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp