ISL's new campaign heralds rise of footballing nation

ISL on Tuesday launched a national campaign ahead of its upcoming season five, starting September 29 in Kolkata.

Published: 11th September 2018 08:34 PM  |   Last Updated: 11th September 2018 08:34 PM   |  A+A-

2017-18 ISL winners Chennaiyin FC (File | PTI)

By IANS

MUMBAI: Hero Indian Super League (ISL) on Tuesday launched a national campaign ahead of its upcoming season five, starting September 29 in Kolkata.

The essence of the campaign titled '#FanBannaPadega' puts football fans at the heart of the experience and their role in helping Indian football grow besides calling them out in large numbers together for the Indian football.

Commenting on the launch of the campaign, a Star India, official broadcaster of the cash-rich league, spokesperson said: "The Hero ISL stands for the realisation of a dream, the dream for millions of Indians to experience and understand the essence of Indian football."

"Season 5 of the league is all set to usher in a new, refreshed wave of enthusiasm in India's emerging appetite for football. It is this essence that fuelled the introduction of the #FanBannaPadega campaign for Season 5 of the Hero Indian Super League, bringing football fans in the country together to support their heroes, their team, and their nation," he added.

Significantly, in the season opener, two-time champion Atletico de Kolkata will be taking on Kerala Blasters FC (KBFC).

Stay up to date on all the latest Football news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

facebook twitter whatsapp