Credibility Brings Good Sales, PR Pros Told

Credibility of a brand in the market makes a big difference between huge sales and lack

Published: 31st July 2014 07:26 AM  |   Last Updated: 31st July 2014 07:26 AM   |  A+A-

VISAKHAPATNAM: Credibility of a brand in the market makes a big difference between huge sales and lack of sales. If a brand image gets damaged, the whole life of the product gets lost. Above all, effective communication combined with understanding the needs of one’s customer would play a great role in promoting a product, former ambassador to the Phillipines and former consul general of Sydney (Australia) Amit Dasgupta has said.

Addressing the members of the Visakhapatnam chapter of Public Relations Society of India (PRSI) on ‘Who am I: Branding and Communications’ in the city Wednesday, Dasgupta said that the recent accidents involving Malaysian flight had dented the image of the airlines and its credibility was damaged as well. Sharing his experiences as an ambassador to the Philippines and a diplomat, he said that simple issues would matter a lot in the life of brand. Depicting one’s rivals negatively would only damage the parent company. The company did inadvertently launch a campaign against their rivals which would boomerang on them, he added.

PRSI-Visakhapatnam chapter chairman and AU journalism professor DVR Murthy presided over the meeting.

PRSI secretary PLK Murthy explained the activities of the organisation. PRSI vice-chairman and HPCL senior manager US Sarma also spoke. PRSI executive member and GITAM PRO Narasimham and Visakhapatnam Steel Plant chief manager Dwaram Swami were present.

Stay up to date on all the latest Andhra Pradesh news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp