VISAKHAPATNAM: Credibility of a brand in the market makes a big difference between huge sales and lack of sales. If a brand image gets damaged, the whole life of the product gets lost. Above all, effective communication combined with understanding the needs of one’s customer would play a great role in promoting a product, former ambassador to the Phillipines and former consul general of Sydney (Australia) Amit Dasgupta has said.
Addressing the members of the Visakhapatnam chapter of Public Relations Society of India (PRSI) on ‘Who am I: Branding and Communications’ in the city Wednesday, Dasgupta said that the recent accidents involving Malaysian flight had dented the image of the airlines and its credibility was damaged as well. Sharing his experiences as an ambassador to the Philippines and a diplomat, he said that simple issues would matter a lot in the life of brand. Depicting one’s rivals negatively would only damage the parent company. The company did inadvertently launch a campaign against their rivals which would boomerang on them, he added.
PRSI-Visakhapatnam chapter chairman and AU journalism professor DVR Murthy presided over the meeting.
PRSI secretary PLK Murthy explained the activities of the organisation. PRSI vice-chairman and HPCL senior manager US Sarma also spoke. PRSI executive member and GITAM PRO Narasimham and Visakhapatnam Steel Plant chief manager Dwaram Swami were present.