Digital Marketing a Hot Career Option
By Sai Durga Gona | Published: 05th April 2015 05:59 AM |
VIJAYAWADA: Boom in e-commerce business and day-to-day improvement in cloud-based delivery is encouraging youth to take to digital marketing as a career option.
As the demand for professionals in search engine optimisation (SEO), software product development, app development, data analytics and social media marketing is constantly rising in the IT industry, it is emerging as a promising field which offers jobs not only to engineering graduates but also to the general graduates who are tech-savvy.
“In the last one year, the e-commerce sector has witnessed numerous link-ups with several leading corporate companies. Recently, Reliance has invested in Flipkart and Tata parked funds in Snapdeal site. Even the foreign players such as Amazon, Rakuten and Alibaba are expanding aggressively, and are hiring more than 10,000 skilled students every year for the past three years and they would be hiring more than 40,000 professionals to expand their business,” said M Sai Ram, managing director, Websamrat Technologies, Guntur.
At least one in every five students, who is a graduate in computer applications, is showing interest to join an e-commerce firm as a web-designer, app-developer or social media manager.
“With changing trends and developments in technology, I am interested to work in an online team in a software company or join e-commerce sites. Being a computer science student, we have basics of computer applications, but after getting professional training in web-designing and app development, I was easily selected in the campus drive,” K Yeshwanth, student of PB Siddhartha Academy of Arts and Science, who recently recruited in the campus drive.
With the penetration of digital marketing, most of the companies are hiring special teams for online marketing and social media marketing. In the recent campus recruitment drives conducted by major IT firms such as Wipro and Mahindra Satyam, there was consistent demand for web designers, app developers, cloud, mobile and social analytics.
“There is a lot of scope and demand for the students who are professionally trained in web-designing, app developing and social media management these days. Along with the frontrunners like Flipkart, Snapdeal, Amazon, MakeMyTrip, Goibibo, Bookmyshow and Facebook, most of the retailers like Spencers, Big Bazaar and others, who have made their online presence, are providing jobs for the skilled students. When compared to the situation in the last few years, there has been a 30 per cent increase in the number of students getting into e-commerce,” said K Sridhar, HoD, PB Siddhartha Academy of Arts and Science and training and placement officer.
However, the lack of professional training institute in the city is acting as a bottleneck for the students who are interested in e-commerce. “In colleges, we just get the basic knowledge in computer applications and we have to approach private institutions for professional training. However, there are only a few institutions offering app development, web-designing and others in the city, where we have to spend more bucks to undergo training. Other than academics, the colleges should focus on providing professional training to students,” said P Ishanth, a B.Sc graduate who joined Shaft animation institute to learn web-designing and app development.