VIJAYAWADA: In a bid to provide more exposure to artists from Vijayawada and other parts of the state, The Cultural Centre of Vijayawada exchanged Memorandum of Understanding (MoU) with Korean Fine Arts Association (KFAA), a premier art organisation promoting art and culture in Korea with 40,000 membership, here Wednesday
Jeongja Seo, a famous Korean artist represented KFAA and exchanged MoU with CCV CEO E Sivanagi Reddy in the presence of Parakala Prabhakar, advisor to government (communication) and Y Harish Chandra Prasad, CCV founder and chairman of Malaxmi Group of Industries.
Speaking on the occasion, Harish Chandra Prasad said the main reason for establishing CCV, which has art, culture and literature wings was to revive the past glory of Vijayawada, as art and literature capital of the state. He said, art and literature, important parts of culture act is bridge between different societies.
Expressing happiness over CCV organizing 87 events in short span of nine months, Prasad said he wanted to provide an opportunity for the artists in Vijayawada and other parts of the state to get exposure to other cultures, for which he had mooted the idea of cultural exchange programmes. “During my visit to Korea and visiting an art gallery, there I met KFAA members and during course of action, I explained them about CCV. They were very much interested to have a tie-up with us. I was astonished and happy at the same time,” he said.
The MoU was signed in Korea on the Diwali day and Jeongja Seo had personally brought it to be given to CCV.
The MoU enables the CCV-sponsored artists to visit Korea, interact with artists there, know their culture and learn new techniques. In a similar manner, CVV would invite artists from Korea to Andhra Pradesh.
Expressing happiness over the cultural exchange initiated by CCV and KFAA, Parakala Prabhakar assured support from the state government in such activities. He said promotion of art and culture are vital for development of the state.
He opined that neglect of art and culture could be one reason for the state bifurcation and hoped that they will not be neglected in the future. Several artists and artisans were present on the occasion.