COIMBATORE: Prominent Tamil filmmaker Cheran petitioned the City Police Commissioner on Thursday, requesting permission to release his forthcoming film through his ‘Cinema to Home’ (C2H) platform.
Speaking to reporters here after submitting the petition, Cheran claimed that C2H dealers had received death threats and that he had approached the Police seeking protection for them.
In an attempt to bring films directly to households and prevent piracy, Cheran had introduced the C2H platform so that DVDs of films produced under this banner could be distributed to the audience at their doorstep.
His forthcoming movie, titled ‘JK Enum Nanbanin Vaazhkai’ is set to release in DVD format across the State during the Pongal festival. The film can also be viewed through Direct-to-Home (DTH) platforms, set-top-boxes and online.
Denying allegations that the movie will not be distributed to cinemas as a result of being released via DVDs, Cheran said that he is ready to distribute the film to any cinema that comes forward to buy it.
He said around 154 distributors and 4,000 dealers will be involved in the process of propagating the sale of the DVDs to 2 lakh households. “We have been training 350 dealers and 7 distributors from Coimbatore, Pollachi, Tirupur, Nilgris, Udumalpet and Gobi for the past two days here and they will start reaching out to the public from Saturday,” he said.