Holograms Made Mandatory for Beer

Excise department has made affixing of Holograms mandatory on beer bottles and cans from August 1.

Published: 25th July 2015 03:58 AM  |   Last Updated: 25th July 2015 03:58 AM   |  A+A-

PUDUCHERRY: In a bid to prevent evasion of Excise duty and Additional Excise duty and sale of spurious beer, Excise department has made affixing of Holograms mandatory on beer bottles and cans  from August 1.

According to the orders issued by the Excise department on July 23, export (produced in Puducherry) as well as import beer (produced in other States and sold in Puducherry) will come under the purview order.

Liquor dealers have been given 10 days time to affix in the existing stock, while the Beer companies selling in Puducherry has been directed to affix holograms before dispatch, said Abel Rosario, Deputy Commissioner (Excise). Except SABmiller, which produces products like Haywards in Puducherry, all other varieties sold in Puducherry are imported from production centres outside the UT.

Excise department will provide the holograms at a rate of 25 paisa, which will also fetch in revenue to the government.  However, there will be no change in rates of the beer sold, he said. Holograms had already been made mandatory for other liquor products.

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