At the cusp of victory, Aadhi’s Takkaru Takkaru becomes anthem of agitators

If “ban PETA” is the catchword of the ongoing pro-jallikattu protests, Takkaru Takkaru may perhaps be called its anthem.

Published: 21st January 2017 02:02 AM  |   Last Updated: 21st January 2017 07:37 AM   |  A+A-

Hiphop Tamizha Adhi

Express News Service

CUDDALORE : If “ban PETA” is the catchword of the ongoing pro-jallikattu protests, Takkaru Takkaru may perhaps be called its anthem. Composed by homegrown Tamil rapper Aadhi, famously known as Hip-Hop Tamizha, the 12-minute theme song Takkaru Takkaru now lends new vocabulary to the chic youth lexicon of young Tamizhans and Tamizhachis, who have hit the streets to protect native breeds of bulls. 

The song, which recorded a whopping five million views in six months on YouTube, has not only made an instant connect with youngsters but also become an inevitable feature of all pro-jallikattu protests with young protestors even advancing their arguments using the easy to remember lyrics, which largely calls the jallikattu ban a corporate ploy. 

Protestors continuing agitation unmindful of the
darkness

Arvind, an ITI student from Cuddalore, says, “I have watched the video. It explains the conspiracy behind the ban on jallikattu. Corporates want to erase the Tamil identity. Ithu matta pathina prechana ila, un natta pathina prechana da (This is not an issue of bulls but your nation), screams a handlebar moustache sporting Aadhi, adding pep to the video. Many of my friends have this video in their mobile phones.”

During the protests in Cuddalore and Neyveli Township, youth have been singing the song in chorus. At Cuddalore protest venue, a youth was seen carrying the portrait of Hip-Hop Tamizha, with the slogan Meesaiya Murukku - PETAva Norukku.

The words Meesaiya Murukku (Flaunt your Moustache) are also found in the lyrics of  Takkaru Takkaru and is incidentally the title of  Hip-Hop Tamizha’s upcoming directorial debut movie in Tamil.

Ram Dhileep, a young protestor, says, “I got an urge to do something to protect jallikattu and native bull breeds after I saw the video a few months ago. Though I had heard about jallikattu through other sources earlier, the Hip-Hop Tamizha video inspired me to do something. The song is being played on the speakers at the protests venues.”

Meme creators on Facebook have also been glorifying Hip-Hop Tamizha as a hero by posting various materials on him and fetching thousands of likes. Many youth, who speak at the protest venues, have also been using the points put forth by these meme creators and most slogans have been sourced from social networking sites.

“Many modern Tamil youth, who rely mostly on Facebook and WhatsApp, praise Hip-Hop Tamizha Aathi as the ‘modern Bharathiyar’. Aathi has managed to get astonishing number of internet followers. The protest too, at first, was called for by the memes creators. This is the protest largely fueled by internet,” said a techie, who is following the developments keenly.

The protests that have spread across the length and breadth of Tamil Nadu have turned into a carnival. Youth and elderly alike can be seen waving placards with artistic slogans. The protestors believe that they are in the right and it’s only time before the powers that be would relent and give them what they deserve.

Stay up to date on all the latest Tamil Nadu news with The New Indian Express App. Download now

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.