Electronic goods sellers make quick buck out of farmers’ support money

Shrewd traders, who are aware that these farmers are suddenly flush with cash, are making house calls to market a variety of products -- ranging from electronic gadgets to daily consumer goods.

Published: 18th June 2018 07:02 AM  |   Last Updated: 24th June 2018 09:53 AM   |  A+A-

Image for representational purpose only

KHAMMAM: Will Rythu Bandhu scheme boost the farming sector? Many experts are seeking an answer to that question. Be that as it may, the scheme is definitely proving to be beneficial for farmers who now have some disposable cash in hand. Several farmers, in villages that Express visited, are using the money to buy goods that they could never afford before.

Shrewd traders, who are aware that these farmers are suddenly flush with cash, are making house calls to market a variety of products -- ranging from electronic gadgets to daily consumer goods. Knowing the flow of money will continue over a period, they are also offering products in installments.

Products like refrigerators, mixer-grinders, pressure cookers etc. are in high demand and are being sold everyday. Hundreds of agrarian families, that couldn’t afford such products till date, are now finding themselves in a position to buy them. What more? The money from the scheme is also creating a few jobs and boosting the local economy!

Retail stores and traders are employing youngsters to visit the villages and hard sell their products to customers. Express spoke to one N Kishore, a graduate, who says he gets paid Rs 400 to Rs 500 a day for visiting these villages and selling consumer appliances to farmers.K Rama Rao, who owns a popular consumer appliances store in Bhadrachalam town, says his business was bad till recently, after prices of electronic goods increased following Union Budget.

“But now, the business has suddenly picked up again thanks to the implementation of Rythu Bandhu scheme. Seeing the growth in business, many shop owners have started going to doorsteps of farmers with a bunch of offers. Some others are employing youngsters to do that job,” says Rama Rao, explaining the scenario in the district.

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