SRCC brings a case-study competition to DU - The New Indian Express

SRCC brings a case-study competition to DU

Published: 14th Oct 2012 10:17:24 AM

“For Nemani it was a mindset problem. He had never thought of paying employees in tens of lakhs. Neither had he imagined he would grow from Rs 750 crore to Rs 2,000 crore in two years. He was nervous coping with four-digit sales.

But he was beginning to see how the business had suffered due to a lack of understanding of the needs of the organisation. What should Nemani do and why?” reads a case-study that will see more than 400 students competing to solve it at a unique contest being held at the Delhi University.

The Human Resource Development Cell at Sri Ram College of Commerce (SRCC), Delhi flagged off the preliminary (online) round of a national level case-study competition, ‘Minductor ’12’. Student coordinator Azhagu Meena says, “The case-study was uploaded on our website ( at 10 am on October 12. The participants get two days to post their eight-page answers on the website.” Held for the first time, the competition has registered 417 participants from colleges including Indian Institute of Technology (IIT)-Delhi, Bombay and Kharagpur, Symbiosis Law School and Faculty of Management Study, University of Delhi among others.

“The case-study was written in 1999 by well known business expert Meera Seth. The purpose of using this particular case-study was to make students understand the basics of human resource including recruitment and compensation,” says Amit Sachdeva, professor, human resource, SRCC. The case deals with hiring a person who instead of looking for a compensatory package asks for partnership. “The competition is open to both undergraduate and postgraduate students and will help them understand the real-life scenarios better,” says Sachdeva.

During the finals, a case-study will have to be solved within three hours. “The final teams—of maximum two participants—will give a presentation,” says Sachdeva. The winners will be selected by judges including two professors and a corporate head. It will conclude on October 27 and the winners will be awarded with a cash prize of `50,000.

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