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Rude behaviour is part of our daily culture and nothing showed in the ad is either an exaggeration or particularly insulting to banking professionals.
In Delhi-NCR region it now has eight showrooms. The outlets were inaugurated by company's brand ambassador Katrina Kaif.
A banking organization claiming to have membership of around 3,20,000 officers, last week threatened to sue Kalyan Jewellers.
Crediting its success to its clients’ faith in it, the jeweller has launched many ads previously with trust woven into the storyline.
The film is shot in such a way that shows bank employees as arrogant, indifferent and callous.
Kalyan Jewellers currently has 8,000 employees and expects to add another 1,000-1,200 for this expansion.
Jewellers had reason to cheer on Wednesday when customers flocked their stores to buy token jewellery on the auspicious occasion of ‘Akshaya Tritiya’.
One of the accused manipulated and circulated false social media posts giving the impression the gold jewellery sold by the brand was impure and fake.