The initiative is part of the company's support to Eat Right School Programme launched by food safety regulator FSSAI, it said.
Lay’s commercials in the past has featured celebrities such as actor Saif Ali Khan, cricketer MS Dhoni.
Firms such as Britannia, Nestle and PepsiCo may turn aggressive with their expansion plans post corporate tax cut
PepsiCo India faces tough competition in food manufacturing even with a surge in the country’s consumption of such products.
The forum presided over by M Mony and member R Baskarkumaravel said the wrapper was very much visible and the lab report had also called the drink unfit. Hence, compensation must be paid.
Farmers' rights groups welcomed the move saying that while the company was taught a lesson by alert citizens, the government must actively take measures to support the right of farmers.
A meeting to chalk out an action plan under this umbrella body was held on Friday at the Gujarat Vidyapith here, said farm rights activist, Kapil Shah of NGO 'Jatan'.
To a query, Mr Patel said as the company has already announced the withdrawal of lawsuits demanding compensation, farmers will not be present in the meeting.
PepsiCo in April sued four farmers for cultivating a potato variety grown exclusively for its popular Lay's potato chips.
While four farmers have been sued with damage claim of Rs 1 crore each, five others were slapped with damage claim of Rs 20 lakh.
'It is in violation of the farmers right under PPVFR Act. The state govt shouldn't keep its eyes shut. Corporate interest cannot dictate what our farmers must or mustn't cultivate,' Patel said.
Former chief minister and Administrative Reforms Commission chairman V S Achuthanandan has said that the lawsuit filed by the PepsiCo against farmers was unacceptable.
'Buy Lay's potato seeds from PepsiCo, sell produce to firm': MNC proposes settlement to farmers it sued
Nine farmers from Sabarkantha and Aravalli districts are being sued by PepsiCo for allegedly growing a variety of potatoes for which it has claimed Plant Variety Protection (PVP) rights.
The farmers have sought Centre's intervention as the firm has sought damages of Rs 1 crore from each of four farmers in its suit at a court in Ahmedabad.
She was Pepsico CEO from October 2006 to October 2018, where she also served as the Chairman of its board of directors from May 2007 to February 2019.