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Most of the buzz is swirling around a rumored iPhone that is supposed to boast a 6. 5-inch OLED screen, up from 5.8 inches on the existing iPhone X.
Apple iPhone launch UPDATES: Apple unveils iPhone X, says 'the biggest leap forward since the original iPhone'
Apple is holding its first event at the Steve Jobs Theater on the company's new spaceship-style campus in Cupertino, California.