Lankan Tamils find 'Enthiran' outlandish

The much hyped Rajini-starrer was described as \'bizarre and boring\', and more like an \'English\' film than a Tamil one.

Published: 15th October 2010 01:59 PM  |   Last Updated: 16th May 2012 05:08 PM   |  A+A-


The Rajnikanth blockbuster has started to pall on Lankan viewers quickly. (Promotional photo)

COLOMBO: Enthiran, which started its run in Sri Lanka with an unprecedented flourish, has begun to flag everywhere in the island country, with the film being taken off some theatres in Colombo and Jaffna.

In Colombo, it had opened to full houses in all the four theatres at the Cinecity complex, but only two of these are showing it now, and that too not to full houses.


Tamils who saw Enthiran felt that it was an "English" film rather than a "Tamil" film, and the message quickly went across to the rest of the cinegoing public, said S.Thiagarajah, who owns the two theatres in Jaffna which started showing the film.

With falling patronage, the film had been taken off one of his theatres, he said. 

Enthiran had failed to culturally connect with the Lankan Tamil audiences. Its new flangled sci-fi theme, treated in the latest Hollywood fashion, did not go down well with the largely traditional Jaffna Tamil audience which craves for Tamil films with known ingredients.

"It was bizarre and boring," said Jaffna resident S.Poopalasingham, who confessed to being addicted to Tamil movies.

Thiagarajah, who is a veteran in the field of film exhibition,  said that the audiences in Jaffna missed the comic interludes of a typical Tamil film. Clearly, the absence of the type of humour associated with Goundamani, Senthil and Vadivelu, showed.  


The theatre owner attributed the extraordinary intial rush, to the high voltage publicity by the producers, Sun pictures, and the hype over the expensiveness of the film, apart from the fact that the "Super Star" was there with Aishwarya Rai in tow.

But the absence of "repeat audiences" showed that the hype had no lasting value. 

"People are not seeing Enthiran for the second time," Thiagarajah said.

The circulation of pirated DVDs, which had arrived in Jaffna from Malaysia within a couple of days of the opening, was another, though much less important reason for poor attendance at the theatres.


Enthiran’s Hindi-version Robot, with English sub-titles, was shown for the first week in the Colombo theatre Savoy. But audiences were "thin", said a theater official. 

"The Tamil-speaking population, which adores Rajnikanth, flocked to theatres showing the Tamil version. As regards the Hindi film goers here, Rajni is not one of their favourites," he explained.

Not surprisingly, the Kareena Kapoor-Kajol starrer We are Family, which is running concurrently, is drawing the Hindi film fans.

Stay up to date on all the latest World news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. reserves the right to take any or all comments down at any time.

facebook twitter whatsapp