One-year-old Japanese girl with thick hair is new face of Pantene ad 

Chanco will become the youngest model for the brand which already has ambassadors like Priyanka Chopra, Selena Gomez and Ellie Goulding.

Published: 12th January 2019 03:07 PM  |   Last Updated: 14th January 2019 02:35 PM   |  A+A-

Baby Chanco

Baby Chanco (Photo| Twitter/ Pantene Pro-V)

By Online Desk

In its new advertising campaign in Japan, American hair care product company, Pantene, will feature Japanese social-media sensation baby Chanco. The one-year-old will become the youngest model for the brand which already has ambassadors like Priyanka Chopra, Selena Gomez and Ellie Goulding.

Chanco gained fame after her mother's social media posts showed off her thick hair on May 2018. Her account, which is managed by her mother, gained 3,00,000 followers after her first post. "I'm so surprised with the reaction, but also very proud of the praise from many countries," Mami Kano, Chanco’s mother, told People magazine.

However, the news has received mixed reviews, with some on Twitter claiming ‘Chanco giving #hairgoals', while others question the ethics of the ad. "We went straight to her mother because Chanco's personality and special character matches our image for women we want to support," said Yoshiaki Okuraa, Brand Manager (Asia), Procter & Gamble, the parent company of Pantene.

"The company felt that Chanco’s hair exhibited strong power which would make people positively move forward. We also support her mother's positiveness to post wonderful moments with Chanco," Okuraa added.

Although Chanco’s hairstyle is a result of her mother’s blow drying, the routine of her hair care is unknown.

Stay up to date on all the latest World news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp