MUMBAI: After making a name for himself in the film marketing business, Janak Bhanushali is now making footprints in film production as well. The CEO of HiFi Mad company has been in the industry for two decades now and has been behind the promotions of more than 900 movies and around 3000 songs.
He has produced some songs including various singles with Shehnaaz Gill and Rakhi Sawant and has built a platform for influencers. A few of his dance covers ft. Shehnaaz Gill which became viral are Qismat ki Hawa Kabhi Naram Kabhi Garam, and Ishq Fakiri.
Apart from this, he has given exposure to various micro and macro-influencers and helped them grow by producing content that builds influencers' careers better.
Sharing his excitement about his new endeavours, Bhanushali says, "I have always chosen things that are tough to execute, and being a producer is one such job. I am now looking at being the person who produces content that is good, and something that stays with people for years," he says.
Bhanushali further adds that his goal will be to provide exposure to fresh and genuine talent. "After seeing so much content being created, I feel the right talent should get their due. I along with my brand, HiFi Mad, will look for people and content that would be cherished for years as a timeless piece,"
Earlier, Bhanushali also collaborated with SuperFan as the Director-Global Media and Entertainment Partnerships for SuperFan Studio. Under this association, he will be guiding the way forward in building and scaling partnerships in the industry.