Mercedes-Benz on a Launch Spree in India

Published: 06th April 2014 06:00 AM  |   Last Updated: 04th April 2014 03:21 PM   |  A+A-


03india.jpgAfter registering a 27.12 per cent increase in its sales in India in the first quarter of 2014 at 2,554 units, German auto giant Mercedes-Benz is quite upbeat and bullish about the Indian luxury car market. The company this year will launch as many as six new models besides refreshing its existing range.

The new launches will include compact cars, a new sedan and some SUVs. The company will also improve distribution and further penetration in different Indian regions. The new vehicles to be launched include the sporty AMG range—yes, we are talking about the GL63 AMG followed by the compact-yet-powerful CLA 45 AMG sedan. The company will also launch the much-awaited new generation C-Class. We are also expecting the A 45 AMG, which is a souped-up version of the A-Class hatchback.

Crossover lovers expect Mercedes Benz India to launch the GLA, a crossover based on the new A-Class platform but with better ground clearance and more butch styling. One model that may change the fortunes for Mercedes-Benz India will be the GLK Class. The new generation GLK that will be unveiled in the first half of next year has been designed for right-hand drive markets as well. The new GLK should be in India soon after its international debut.

With new products and a challenging Indian auto market, Mercedes-Benz is leaving no stone unturned in its vision to be once again the country’s top luxury car maker. Only time will tell.


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp