German automobile major Audi announced an average price increase of 3% across the range of models. The move coming despite the slump in the automobile sector in India. The increased price will be effective May 1, 2014.
The company said that the price increase to offset impact of rupee volatility. “While Audi has exhibited stellar sales performance in 2013 and in Q1 of 2014, the overall market scenario has remained challenging with the constant fluctuation in forex rate; thus resulting in a rise in input and operational costs. To address this, we have rationalised prices, but have ensured that the impact is as minimal as possible. Additionally, we continue to offer our customers innovative finance solutions from Audi Finance which will make their purchase more attractive,” Joe King, Head, Audi India said.
Audi has achieved high numbers in the premium segment when compared to mass market car makers in India.
Audi India grossed sales of 1404 units in March 2014, its highest in a month in India, recording a 18% yoy growth. The company sold 2740 units (Jan-March 2014) and its best ever Financial Year Sales of 10126 units (FY13/14), beating other luxury car makers present in the country.
The Audi model range in India includes the Audi A4, Audi A6, Audi A7 as well as the super sports car Audi R8, Audi R8 Spyder among other models.