Yokohama Rolls into India with Manufacturing Unit

Yokohama India, a 100 per cent subsidiary of Yokohama Rubber Company, has set up its new tyre manufacturing plant in Bahadurgarh, Haryana. State’s Chief Minister Bhupinder Singh Hooda inaugurated the Rs 300-crore unit.

Published: 02nd March 2014 12:00 AM  |   Last Updated: 01st March 2014 03:39 PM   |  A+A-


Japanese tyre giant Yokohama has taken another big step in India by setting up this manufacturing facility and technology centre which will help the tyre major to increase its footprint in Asia and India. The commercial production of the tyres will begin in the second-half of this year. According to Takeshi Fujino, Managing Director, Yokohama India, the production can be scaled upto 8,000 tyres per day in the next phases of growth.

The manufacturer claims that Yokohama tyres are designed specially keeping the Indian roads in mind. The Yokohama Earth 1 tyre comes with a wear and tear control shoulder design. The tyres have vertical and horizontal grooves which reduce uneven wear and tear. The central rib of the tyre, according to the manufacturer, helps in maximising its performance.

Yokohama India currently has around 600 sales touch points including 22 Yokohama Club Networks (YCN) across the country. YCN is a specialised network based on the company’s global philosophy of providing a world-class tyre buying experience to its dealers. The company plans to spread its wings in the country by doubling the number of YCNs by the year-end.

Yokohama currently competes only in the tubeless radial tyre market segment, holding a 2 per cent market share in the country.


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