The Japanese firm Hyundai has been in the Indian market for 16 years now and has experienced a lot of ups and downs. But the year 2014 has brought the best out of the Japanese firm with the company setting new sales record selling 4.10 lac units. This is by far more than what the firm has ever accomplished in the last 16 years. As a result the company have also managed to acquire a market share of 21.6 percent which is again more than they have ever achieved.
This should not come as a surprise though since we have seen shades of excellence from a lot of Hyundai releases throughout the year with Hyundai Elite i20 winning the 2014 Indian Car Of The Year award, getting strong critical reviews and great sales records as well. Other formidable vehicles from Hyundai that contributed to the string of 2014 sales were Grand i10, Santa Fe and Xcent.
One of the reasons for the success of Hyundai Elite i20 was some impressive specs that backed it up include 1.4 litre 16 valve U2 CRDi engine that has a 1396cc displacement. The power output produces 88.76bhp at 4000rpm whereas the torque generates 219.7Nm at 1500 to 2750rpm. The car uses a 6 speed manual transmission system and generates a top speed of 180kmph going from 0 to 100kmph in just 11.9 seconds. The mileage delivered by the car is 18.4kmpl whereas for highways the mileage is a very decent 22.54kmpl. The car has spacious seating capacity for 5 passengers and comes with features like rear ac vents, premium upholstery and advance music system.
Another popular car from Hyundai is Xcent that is priced around 7.5 lac featuring a 1120cc engine that delivers a maximum power of 71.01bhp at 4000rpm and 180.4Nm torque at 1750 to 2500rpm. The time that this vehicle takes for going from 0 to 100kmph is 18.6 seconds whereas top speed for the car is 156kmph. Hyundai Xcent gives a 18.9kmpl mileage for cities and 24.4kmpl for highways respectively.
HMIL's CEO and MD, Mr. BS Seo was elated and mentioned how the company will further broaden their "robust portfolio" in the year 2015. He expressed his delight over surpassing company's set sales target of 4 lakh in 2014 and stated that Hyundai's "network presence was one of their key strengths" reflecting their "commitment to the customers".
Overall, Hyundai has had an impressive market share catering to 3.5 million families. The state-of-art Indian manufacturing facility in Chennai for Hyundai delivers cars to over 100 countries. This also makes the Japanese firm the highest car exporter from India since 2004 with a huge market share of 40 percent.
The Japanese auto maker has also been able to garner a 5 million fan following on their official Facebook page that also reflects the amount of success Hyundai has had in recent years.
With home grown auto manufacturing firms like Tata and Maruti looking good, Hyundai would have to work hard to keep up its growth rate consistent in India. It would help the Japanese firm to gather an even larger market share to take it to the top.