Danger Busters at the Wheel

Published: 18th January 2015 06:00 AM  |   Last Updated: 16th January 2015 01:36 AM   |  A+A-


At the recently inaugurated CES Tech Fair in Las Vegas, Jaguar Land Rover along with Intel and Seeing Machines showcased sensing technology that monitors the driver’s face and eyes to reduce distracted and drowsy driving. Driver Monitor System (DMS) demonstrated F-Type prototype that was developed jointly with Intel at Jaguar Land Rover’s new R&D facility in Portland, Oregon. DMS uses attention-monitoring sensors in the dashboard to detect eye and facial movements. It is so sophisticated it can understand the state of the driver in real world conditions, including bright sunlight and if the driver is wearing glasses or sunglasses.

Says Nick Langdale-Smith, Vice President, Seeing Machines: “The algorithm we have developed for DMS has the potential to seamlessly enable a host of safety and autonomous driving features and reduce the potential for accidents caused by the driver not paying attention. DMS is unique because it is the only driver monitoring system that can achieve this even if the driver is wearing shades, or in full sunshine.”

To deliver the processing power required by DMS, Seeing Machines asked Intel to install hardware in the F-Type prototype based on its newest Intel® Core™ i7 chips.

Eliott Garbus, Vice President of transportation solutions at Intel, says: “By choosing Intel chips to power their compute intensive technology, Seeing Machines will be able to offer automakers like Jaguar Land Rover an enhanced experience for their customers in the future.”

Dr Wolfgang Ziebart, Jaguar Land Rover Engineering Director, says: “The attention-monitoring technology we are showcasing at CES has huge potential for road safety. DMS could even enhance settings in safety systems like Autonomous Emergency Braking, to reflect the driver’s lack of attention.”


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