In order to build its brand image among masses, automobile firms take in account distinguished strategies and make such plans that could help them in expanding their business. While offering discounts and other customer oriented freebies are old ways, organizing a free service camp for existing owners has become a new model to please the masses.
As of now, it is Fiat- Chrysler Automobiles India (FCA), which is organizing a pan- India free service summer camp- ‘Fiat Summer Camp’ for three days from 7 to 9of May. In this spree, the firm will reach out its customers throughout the country via all Fiat workshops functioning in 98 Indian cities. The said camp is extended to all the fiat cars currently available in India including Punto Evo, Linea, Linea Classic and Avventura CUV.
The said free Summer Camp will provide a wide-ranging 60 points free check-up that will comprise of free top wash and 10% discounts on parts and labour for motorized repairs along with free AC sanitizer handling. Moreover, if you purchase reverse parking sensors for Punto and Linea, a total of Rs. 525 will be offered as discount. The existing Fiat customers will be informed regarding the scheme through texts and emails.
Commenting more on the said initiative, Mr. Kevin Flynn, President and Managing Director, FIAT Chrysler India Operations stated that with this summer camp, Fiat – Chrysler is making further steps towards its efforts to boost customer rendezvous. He also added that FCA India has always been devoted to offer a premium and world-class after sales service to Indian market via its wide-ranging dealerships in the country.
Talking about some previously organised service camps, he said that Fiat has seen positive response for all those check-up camps and that makes the company to keep its efforts continue towards getting excellence in customers services. In the same spirit, this summer camp is another promising mode to unite with its existing customer base and this will indeed show the customers that Fiat cares about their safety, he added.
Earlier too in the month of February, Fiat India organised a Pan- India service camp across all its dealerships in the country. The camp was organised in 131 Fiat showrooms across the 141 cities in various Indian cities.
As far as Fiat’s India plans are concerned, the Turin-based automaker is gearing up for the display of a new sedan at the Istanbul Motor Show on 21st May. Though nothing in detail could be revealed from Fiat’s corridors, yet the upcoming car is most likely to be a replacement of Fiat Linea. As it will be a global debut, India would too get the sedan in coming months.
As of now, it is confirmed that this new sedan will be a thrilling combo of space, comfort, technology and efficiency, all packed in a single piece. Speaking more about Indian market, Fiat introduced Linea facelift in 2014 but the car could not do much wonders for the maker despite its chic and stylish appearance. In terms of mechanical updates, this newly designed sedan might carry a new 1.5-liter Multi-Jet, fiat is developing currently.
Well, before this new sedan is brought down to India, Fiat is planning to introduce its Abarth brand in the country. The Abarth - Fiat’s performance wing will also roll out Avventura Abarth for the Indian market. Both the vehicles are likely to be priced under Rs. 10 lac and will most probably be launched during festive season in the country.