Dominican woman uses her body for advertising

Dominican-born Margarita Dominguez hastransformed her body and those of a score of young people who work for hercompany into advertising billboards with the help of body painting and artistFernello.
Dominguez, who moved to New York with her parents as a child, two years agofounded World of Margarita, a company that offers advertisers WalkingBill-bods.
"People really like it. They take photos of me. I think it's a good ideato promote a product," Dominguez, who goes to the gym two hours a day tokeep herself in shape, told EFE.
She said she has never had any problems with her clients "because they seeit as (a form of) artistic expression," but in any case she only goes toplaces that have security to display her body-painted ads.
Dominguez, a concert pianist who has performed at venues such as Carnegie Hall,got the idea for this type of advertising vehicle when she was participating ina charity event in New York, where she got to know Fernello.
There, she noticed that the models who had their bodies painted got theattention of the public.
"I saw that people were looking and I liked it. That is art, people takingphotos and then they upload them to the social networks. So, I thought thatthat could interest companies," Dominguez said.
After that, she was one of Fernello's models for another event and on thatoccasion she said: "You and I should place ads on my body. I want to dosomething different. Why don't we try to get this idea going?"
Thus was born the company that in two years already has 20 young employees whoeach month do an average of three events, for which they make between $300 and$2,000.
Among the activities that the firm has already carried out is the 22nd birthdayparty of New York Knicks player Iman Shumpert, for which "they wore"painted-on T-shirts with the team colours, his number and name, but they havealso advertised brands of beer and corporate logos.
"After the Knicks' party, lots of people hired us," Dominguez saidwith satisfaction.
Her next project is a video telling women how to keep themselves in shape thatshe hopes to have ready this month to post on her World of Margarita channel onYouTube.
"I want to teach other women to take care of their bodies. It doesn'tmatter how old they are," Dominguez said.

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