Rolls-Royce to expand presence in south

Published: 03rd October 2012 08:36 AM  |   Last Updated: 03rd October 2012 08:36 AM   |  A+A-


If you are living in Chennai, Bangalore or Thiruvananthapuram and have always dreamt of owning a Rolls-Royce Phantom or a Ghost car but never had a dealer close to your home.

Having strengthened its presence in north India, the iconic British super luxury carmaker is now looking to expand its presence in South India through a proposed new dealership, which is likely to be appointed by end of current fiscal.

“The southern states are an important market for us. We are evaluating opportunities there and may have a dealership, possible by first quarter of 2013,” Hal Serudin, Communications Manager, Asia-Pacific, Rolls-Royce Motor Cars told Express.

The company currently sells cars through dealers in Delhi, Mumbai and Hyderabad. A new dealership is expected to be opened in Chandigarh.

While Serudin did not divulge sales figures for the cars sold in India, there is a lot of potential for luxury cars in the domestic market 

“India is in the top five markets in terms of sales in the Asia Pacific region. We are planning to go into two more cities by the end of this year, possibly a third by end of Q1 of 2013,” he said.

Over the next two to three years, the company is aiming to sell over 100 cars in India. “Asia is going to be the heartbeat of our company in the future. India is going to be a big part of it,” he said.

It has launched the Phantom Series II range of super luxury cars with a starting price tag of Rs 5 crore.


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