KOCHI: Vodafone India has invested over Rs 208 crore on ramping up network and distribution in Kerala in 2014-15. Pursuing an accelerated growth strategy since April 2014, Vodafone has added over 150 new sites, 1,400 retail outlets and taken M-Pesa, its Mobile money transfer service, deeper into the migrant pockets to engage more closely with a diverse customer base in Kerala. The Telecom company has added over 5.3 lakh subscribers in the last fiscal to build a total base of 72 lakh in Kerala. With this expansion, Vodafone now reaches out to customers in over 1,530 towns and villages bringing them under the fold of superior connectivity and seamless service experience, says Abhijit Kishore, Business Head - Kerala, Vodafone India.
“Over the past year, we have also made deep inroads into the heartland of Kerala, reaching out to the migrant pockets and highlighting the safety, speed and simplicity of transferring money through Vodafone M-Pesa. Our investments over the past year have been directed at putting in place a network that our customers can rely upon, especially in the interior regions. We have simultaneously been expanding retail and distribution network to get closer to customers across urban and rural geographies. The growing popularity of smart phones has led to a rise in demand for high speed data services,” he added.
