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Search App Takes Uber to Mysuru City

Search behaviour helps the taxi hailing app firm, Uber, to decide where to set foot.

Published: 09th December 2015 07:12 AM  |   Last Updated: 09th December 2015 07:12 AM   |  A+A-

BENGALURU:  Search behaviour helps the taxi hailing app firm, Uber, to decide where to set foot. That’s how it started operations in  Ajmer and Jodhpur in Rajasthan. And now, search analytics took it to Mysuru.

“We look at the business environment. Also, many tourists who visit India search for our services on the app. Through our search analytics, we know the places people are searching for,” Bhavik Rathod, general manager, Uber South & West, India told Express.

Having started operations in Bengaluru about two-and-a-half-years ago, it now operates over 22,000 cabs in Bengaluru. On an average, Uber cabs earlier took 13-15 minutes to reach a customer. But, now, said Rathod, “we have brought it down to less than six minutes in Bengaluru city with the addition of cabs”.

Interestingly, the profile of drivers has transformed significantly. “Today, they come from all walks of life and with all sorts of educational backgrounds,” Rathod said.

Uber has been growing exponentially in India and currently has presence in 22 cities. The Indian market has also emerged as the largest market geographically for Uber outside the US.

It counts more than 2.5 lakh registered driver partners on its platform in India.

According to Uber, it has a simple goal, to provide access to reliable, safe and affordable transportation options for  hundreds of millions of commuters across the country.

“We continue to see an exponential growth and adoption in new markets, and we are thrilled to be creating thousands of entrepreneurship opportunities for people as driver partners on our platform as we expand into more cities,” a spokesperson said.



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