Online Coupons Trend on a Huge Surge in India

Published: 30th December 2015 02:38 PM  |   Last Updated: 30th December 2015 02:38 PM   |  A+A-

The fact that the Indian online retail market has grown exponentially over the last few years cannot be denied. This has caught the eyes of many domestic and global online coupon firms. In simple words, the e-commerce industry has been experiencing a vast rise in India in the recent past and with this the trend of online coupons has also increased. In less than a decade, there has been a huge shift towards usage of e-coupons and presently the age is such that more than 75% of online shoppers look for coupons before shopping.

If this online coupon trend continues at the same pace, it has a promising and bright future in the country to say the least. This has also given rise to the establishment of several online coupon portals having realized that the smart shoppers aren’t very interested in haggling with shopkeepers for discounts, but rather search for coupons online to get good discounts.

With a wave of segments establishing their online coupon business, the quintessential online shopper in India has been experiencing the joy of benefiting from many money saving deals offered to them. Shoppers can look for coupons in almost any segment like restaurant, spa, salon, online shopping, movie tickets, and more.

Vikash Khetan, the founder of CouponzGuru, a leading couponing website stated – “There’s a lot of opportunity in this field. Indian shoppers are deal hunters obsessed with coupons, discounts and any other deal that helps them save more. The boom in the ecommerce industry has shifted the euphoria of the conventional busy bazaars online and tech-savvy shoppers are happy to shop from the comfort of their homes. This trend will accelerate the growth of the digital coupon segment and a lot of innovation is expected to happen in this space in the near future.” On a side note, he also mentioned that the nature of gifting has experienced an overhaul to digital gifting solutions with mobile apps and online coupons.

The age of coupons and the tough competition among the couponing portals will compel them to do a lot of creative thinking and adopt an extensive range of innovative strategies, in order to keep up the competition with the fresh wave of global entries into the market. This increase in competition among the coupon players is ultimately lucrative for the customers as each portal strives hard to offer the best value for shoppers, and eventually the online buyers get the best deals and savings.

In a nutshell, India is at the point of experiencing the quickest developing online market in the Asia-Pacific region, with big guns like Amazon pouring in billions of dollars. And, with this growth, couponing sector is all set to experience an incredible growth. With New Year just around the corner, one can expect tons of shopaholics looking for discount deals and coupon codes. If you’re an ardent shopper, and you haven’t been availing attracting discounts with the help of these coupon codes, then before you place your next online order, don’t forget to visit


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp