CHENNAI:Intex Technologies, better known as a computer peripherals and budget mobile handset maker, has announced its diversification into the healthcare services segment with the launch of Intex Care, a medical tourism facilitator. The company is planning an investment of Rs 50 crore and a turnover of Rs 250 crore within three years.
Speaking on the model by which Intex Care is set to operate, Piyush Goel, Director, Intex Care, Intex Technogies, said that they will operate in exactly the same way as an international travel agent like Thomas Cook does.
“But instead of facilitating accommodation etc, we will facilitate medical services,” said Piyush Goel.
The company is set to focus on in-bound medical tourists in search of treatment from four prime geographies currently, namely North Africa, South Asia, West Asia and the English speaking West.
“We have already tried up with a few upstream partners in Bangladesh, Nigeria and the West Asia and the rest will follow,” said Goel.
In India, Intex Care has tied up with 22 premium corporate hospital companies, both standalone and chain, and 12 standalone hospitals to provide treatment to its clients.
“Currently we are present in Mumbai, New Delhi (NCR), Bangalore, Chennai, Hyderabad and Kolkata. We will expand later,” he said.
Intex is banking on the $2 billion in-bound medical tourism market in the country to see initial revenue. But expects to have tapped into the much larger intra-nation medical tourism segment within three years.
“We expect an initial first year revenue of Rs 50 crore. Of which Rs 40-45 crore will be from in-bound clients. Later with our expansion into intra-nation or domestic medical tourism, we expect to see a to run over of Rs 200-250 crore within a couple of years,” he said. Intex will invest Rs 50 crore in the venture over the same period in two to three stages.