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Daimler Confirms HERE in Talks With Amazon, Microsoft

Amazon and Microsoft are in talks about taking a minority stake in HERE, a digital mapping business of German carmakers.

Published: 06th April 2016 03:03 PM  |   Last Updated: 06th April 2016 03:03 PM   |  A+A-

2016-04-06T085700Z_1_LYNXNPEC350FQ_RTROPTP_4_MICROSOFT-NADELLA

An attendee works next to the Microsoft logo during the Microsoft Build 2016 Developers Conference in San Francisco, California March 30, 2016. REUTERS

BERLIN: Amazon.com and Microsoft are in talks about taking a minority stake in HERE, a digital mapping business controlled by Germany's luxury carmakers to help develop self-driving cars, Daimler said on Wednesday.

Germany's luxury carmakers including Daimler's Mercedes, Volkswagen's Audi division and BMW bought HERE for 2.5 billion euros ($2.8 billion) from Nokia last year to create an alternative digital mapping business to Google.

"We are talking to Amazon, Microsoft and many auto makers," Thomas Weber, a Daimler board member in charge of research and development, told the Wall Street Journal in an interview. A Daimler spokesman on Wednesday confirmed the remarks.

Earlier this month sources told Reuters that Amazon and Microsoft were in talks with the carmakers.

The consortium needs cloud computing providers to manage the mass of data collected from sensors on board thousands of Mercedes, BMW and Audi cars. The data about traffic and road conditions is then fed into digital maps.

"We need a cloud provider to handle the huge amounts of data created by HERE and its users. We haven’t taken any decisions yet," Weber told the Wall Street Journal.

Intelligent mapping systems supply information to control self-driving cars, which are equipped with street-scanning sensors to measure traffic and road conditions. This location data can in turn be shared with other map users.

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