Micromax, TranServ, Visa Form Strategic Partnership

The three leading brands have signed a MoU to utilise Micromax’s mobile devices, presence and partner ecosystem.

Published: 10th April 2016 06:56 PM  |   Last Updated: 10th April 2016 06:56 PM   |  A+A-


NEW DELHI: Indian electronics company Micromax on Sunday announced a strategic partnership with digital payments company TranServ and global payments technology major Visa to offer the next generation of payments solutions in India.

"Digital payments are clearly an important part of our digital experience and services strategy and our partnership with Visa and TranServ further reinforces our commitment to make commerce easier through tight integration with popular services enabling lifestyle of our consumers," Vikas Jain, co-founder of Micromax, said in a statement.

The three leading brands have signed a memorandum of understanding (MoU) to utilise Micromax’s mobile devices, ubiquitous presence and extensive partner ecosystem in the Indian market.

The partnership will leverage Visa’s unique digital payments products and TranServ’s fin-tech capabilities to promote indigenous digital payment infrastructure. 

"Mobile payments are part of the future of payments and their rapid adoption will be instrumental in helping India move towards a cashless society," said Chris Clark, group executive, Asia-Pacific of Visa Inc. 

Using the proposed payment solutions, Micromax users will be able to use mobile-based Push Payments using mVisa, seamless e-commerce payments on merchant and social media applications, interpersonal payments to personal contacts, and in the future mobile contactless payments in physical locations through NFC (near-field communications), the company said.

"At TranServ, we aim to build solutions which contribute towards a holistic and secure payments ecosystem. The partnership with Visa and Micromax gives a major boost to that vision and will help develop products that will revolutionize the country’s digital payments landscape," Anish Williams, chief executive officer, TranServ, said.

Stay up to date on all the latest Business news with The New Indian Express App. Download now


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp