CHENNAI: How do you enhance brand engagement on Twitter? You just launch your own ‘emoji’, of course. Vodafone has tied up with Twitter to release an emoji version of its popular animation mascot, ZooZoo.
Vodafone’s gamble has worked. According to Vodafone and Twitter, India’s first corporate emoji has clocked 90 million impressions in just 2 days since its launch on Twitter. An emoji is a small animation that is used to represent emotions and feelings on digital messages.
“With visual content gaining popularity, emojis have a broad play across all demographics,” said Siddharth Banerjee, National Head, Brand and Consumer Insights, Vodafone India. Twitter India’s Business Head, Taranjeet Singh pointed out that this also enhances brand engagement. Twitter has teamed with select brands since 2015 to co-create branded emojis, for #MakeInIndia. The ZooZoo emoji appears automatically beside the hashtags - #BeSuper and #HakkeBakke when they are tweeted.