BENGALURU: A joint report by Snapdeal and KPMG reveals that India’s e-retail and allied sectors will create about 1.45 million direct jobs by 2021 with logistics expected to be the largest contributor creating direct employment opportunities for about 1 million. Whereas, e-tailing may add another 0.4 million high-skilled jobs.
"Through this report, we aim to highlight how the industry is generating direct and indirect jobs in core and associated industries, creating entrepreneurship opportunities in the deepest pockets of India and how it is influencing the socio-economic fabric of the country for a more balanced development," Snapdeal co-founder and CEO Kunal Bahl said.
The study titled, ‘Impact of E-commerce on Employment India' also states that the online seller base is projected to grow to 1.3 million by 2020 and may add more than 10 million net new jobs.
"70% of the online sellers is expected to come from smaller towns by 2018-19," the study revealed.
The sector is projected to cross $103 billion by 2020 while e-tailing is expected to account for 67 per cent of this, which is $68.8 billion. Moreover, every job in e-commerce will create further 3-4 jobs downstream.
"Besides creation of employment in direct industries, e-tail has also provided new opportunities to craftsmen, traditional artisans, merchants, sellers and women. The speed and scale of potentially creating a larger socio-economic impact is noteworthy," it added.
The impact of e-tail on entrepreneurship has also been highlighted along with the start-up culture in the country. It has helped people with varied skills come on board and build careers, like developers, content writers, designers, photographers.