BENGALURU : Expanding its presence in the southern market, Hyderabad-based cement major, My Home Industries Private Ltd has announced the launch of its new cement plant in Tuticorin, Tamil Nadu. The plant, for My Home Industries’ flagship Maha Cement, is expected to start functioning from January 2017.
Addressing the media here on
Tuesday, executive director of My Home Industries, Samba Siva Rao said the grinding unit in Tuticorin would further expand its market share in the southern market. “We are leaders in Andhra and Telangana. In Tamil Nadu we have about 7 percent market share and in Karnataka, it is about five to six percent. This plant would help strengthen our operations in Karnataka, Tamil Nadu and Kerala,” he said. He further explained that, while at present, cement was being brought to Tamil Nadu and Karnataka from their plant in Kurnool, the one in Tuticorin would help distribute this load.
At present, the total capacity of the company is 8.4 million tonnes. With the launch of the Tuticorin plant, the capacity would go up to 10 million tonnes per annum, he added.
The company also unveiled its new brand logo for Maha Cement, incorporating “Maha Man” to signify strength. “The refurbishing of the logo was done as we are entering the premium segment now,” said PJ Mathai, Sr Vice President, Marketing.
My Home Industries’ factories are spread across Nalgonda in Telangana, Kurnool and Vizag in Andhra Pradesh.
The company has earlier changed the logo of its flagship brand Maha Cement. Focusing toward increasing presence in the premium product band and enhancing penetration in both traditional and new markets, it plans to boost its production capacity to above 10 million tonnes per annum.
The most visible sign of MHIPL’s revamped brand and business strategy is the new logo, unveiled a few days ago, which company officials say perfectly captures the shift in their strategy The logo change also heralds a shift in gears, with the company expanding presence in new markets and trying to penetrate deeper into existing ones.
The company aims to rapidly increase its capacity utilisation to 90 per cent within three years.