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From Market to Shopping on Screen: The Changing Face of Shopping in India

Published: 19th January 2016 12:38 PM  |   Last Updated: 20th January 2016 01:40 PM   |  A+A-

About five years ago, shopping in India was all about flea markets, big brand showrooms, shopping malls and crowded city markets. With the advent of technology and changing mind set of the new generation, the face of shopping has completely changed and become better and more interactive than ever before.

Online shopping in the “Next Gen Shopping Technique” and the number of online shoppers is growing by 50% every year. The approximate number of online shoppers in 2013 was close to 22 million and is expected to increase to 45 million by end of this year. The growth rate of e-commerce market is estimated at a 63% compounded annual growth by the end of 2016.

Top e-commerce companies like Snapdeal, Amazon, Flipkart and Jabong are ruling the online shopping world and most of the products that are sold in markets and shopping malls are not being sold online, that too at better and more affordable rates. The products being sold by these top e-commerce players fall under the following categories: Apparel and Fashion, Beauty and Health, Fitness and Nutrition, Mobiles and Tablets, TV, Audio and Video, Automotive and accessories, Home furnishing and Furniture (to name a few). Online shopping is estimated to be one of the most popular trends in 2016 and here are few online players that will be ruling the online shopping space:

1. FASHION AND ELECTRONICS

Jabong, Snapdeal, Amazon and Flipkart are the big names that come to mind when you talk about online shopping of clothing, accessories, footwear, jewellery, bags and other accessories. The wide product catalogue and the fabulous prices and discount offers that these websites offer are simply unbeatable. For example, Jabong offers its customers a variety of Jabong couponsalmost everyday and this makes shopping an even better experience for them. Moreover, speedy delivery and easy returns are something that offline shopping does not offer.

Electronics are also available with brand packaging, manufacturer’s warranty and easy return and payment options.

2. GROCERY ONLINE

Online shopping is not all about buying clothes and electronics. Online shopping of Grocery is also trending and top online grocery stores like Bigbasket, Grofers and Grocermax are ruling households in India. Grocery and fresh fruits and vegetables are available at prices less than the MRP and additional discount offers are also available.

3. ONLINE FOOD STORES

Burger King, Mc Donalds, Subway, KFC and Dominos are some of the online food stores which have made life a lot easier with their online ordering option. Dominos offers are a delight for all Dominos lovers in India and help them save big on their online orders. Not only this, websites like Foodpanda allow users to order food online from more than 500 restaurants near their location.

4. CABS ON THE GO

Travelling is also a part of online shopping and with the entry of “Cab on the go” apps like Uber and Ola, the face of travelling has changed. Now customers can use PayTM wallet to pay their taxi bills and also use PayTM coupons for time to time discounts and offers.

This is just the beginning of the online shopping era. Technology is booming at the speed of light and a lot more will be seen in the coming years. Price comparison of electronics and grocery is also in the queue.

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