NEW DELHI: Maintaining the slew of investments in various startups globally, Ratan Tata has now chosen upon baby care platform FirstCry.
The Chairman Emeritus of Tata Sons and Senior Advisor to IDG Ventures India has invested an undisclosed amount in his personal capacity into Brainbees Solutions, which owns the FirstCry.com brand.
FirstCry is omni-channel player with presence across desktop, mobile and offline routes offering baby and maternity products in India. Operational since 2010, the startup has over two million customers and 150 FirstCry branded franchisee offline stores across 100 cities in the country.
"Our vision is to simplify parenting by creating the necessary ecosystem and we have outgrown competitors to become the dominant driver in this space across mobile, online and offline channels," Brainbees Solutions founder and CEO Supam Maheshwari said.
“It is great vote of confidence in the way FirstCry has created the ecosystem and validation of the business approach leading to definitive path to profitability,” Maheshwari added.
Brainbees has raised USD 69 million in capital over multiple rounds from investors including IDG Ventures India, SAIF Partners, Vertex Ventures, Valiant Capital and NEA.