Coca-Cola's Maaza will be a USD 1 billion brand by 2023

Global Beverages giant Coca-Cola’s India arm launched a new version of its popular Maaza brand on Tuesday.

Published: 12th December 2017 12:33 PM  |   Last Updated: 13th December 2017 08:35 AM   |  A+A-

For representational purposes. In image: Maaza bottles. (Wikimedia Commons)

By Express News Service

NEW DELHI: Global Beverages giant Coca-Cola’s India arm launched a new version of its popular Maaza brand on Tuesday.

The new Maaza Gold, Coca-Cola India said, will help the Maaza brand become a $1 billion business by 2023.

“With the launch of Maaza Gold, the company is expanding its product portfolio in line with consumers taste. The company at the same time is also accelerating Maazas journey towards becoming a homegrown billion dollar brand by 2023,” Srideep Kesavan, Director Marketing -Juices, Coca-Cola India & South West Asia, said.

The expansion of the brand’s product portfolio is also set to increase domestic procurement in the India market significantly, the company claimed.

“In 2023, if Maaza becomes the first $1 billion juice drink brand from India, the Coca-Cola system in India will be able to procure 2 lakh tonne of mango pulp annually, worth nearly Rs 1,100 crore, thereby helping 1,00,000 farmers,” it said.

Currently, Coca-Cola along with its bottling partners procure approximately one lakh metric tonnes of mango pulp annually in India. As for the new variant, the company said Maaza Gold offers a thicker and smoother mango drink.

The company is not limiting its expansion of Indian brands in its stable to Maaza alone. Last month, Coca-Cola India said it expects Thums Up to be a $1 billion brand in the next two years. It also recently introduced a new variant Thums Up Charged.



Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp