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Thums Up to be USD 1 billion brand in two years

Beverages major Coca-Cola India expects its soft drink Thums Up to be a $1-billion brand in the next two years and is adding variants to this home-grown product.

Published: 22nd November 2017 09:21 AM  |   Last Updated: 22nd November 2017 09:21 AM   |  A+A-

By Express News Service

NEW DELHI: Beverages major Coca-Cola India expects its soft drink Thums Up to be a $1-billion brand in the next two years and is adding variants to this home-grown product.

With the introduction of ‘Thums Up Charged’, the company on Tuesday added the first ever variant to the 40-year-old brand. The new Thums Up Charged will be available in seven different packs – 180 ml can, 200 ml can, 300 ml can, 330 ml can, 250 ml PET, 400 ml PET, and 500 ml PET – it added.

“The launch of Thums Up Charge will help accelerate the journey of becoming the first home-grown billion dollar beverage brand,” said Vijay Parasuraman, vice-president, marketing, Coca-Cola India and South West Asia, here on Tuesday.

Thums Up has revenue of Rs 5,000 crore, he said. Along with partner bottlers, Coca-Cola will invest to enhance the brand, launch new packs, expand distribution and augment its manufacturing capacity to increase sales of Thums Up by 2020.

Maaza and Limca will also be promoted by the company, as it expects them to grow like Thums Up.

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