HYDERABAD: Dabur, a major player in Ayurvedic and natural healthcare products, has entered into a partnership with e-commerce giant Amazon to take its products globally. Dabur’s collaboration with Amazon will help it expand its penetration into the international market. Initially, popular products such as Vatika hair oil, Meswak toothpaste, Red toothpaste, Chyawanprash, will be offered to consumers in the US, Canada, and Mexico. Dabur will offer an exclusive products specially created for Amazon’s global customers.
“Ayurvedic, natural and organic products are in huge demand globally. Dabur already has presence in about 120 countries and gets about 30 per cent of its revenues from international operations through offline distribution network. Partnership with Amazon will allow us direct access to their consumers in the US and help in expanding our market. We’ll also offer exclusive products for Amazon customers interested in organic and natural products. Initially, we are offering 30 products.
After assessing the demand we will offer another 80 products in the next quarter,” said Krishan Kumar Chutani, executive director - consumer care business, Dabur India.“As part of the Global Selling Programme, Amazon will help provide Dabur a marketplace to showcase its vast range of products to global consumers. We are working with brands like Liberty, Fabindia, Biba, Titan and others and 26,000 sellers from India are part of it,” said Gopal Pillai, director and GM, Seller Services, Amazon India.
Ayurveda goes global
With the strategic partnership with Amazon, herbal-goods major Dabur plans to tap into the huge demand for ayurvedic products from the Indian diaspora globally. Initially, 30 popular products from Dabur’s stable such as Vatika hair oil, Meswak toothpaste, Red toothpaste, Chyawanprash and others will be offered to consumers in the US, Canada, and Mexico.