MUMBAI: To commemorate World Environment Day on Tuesday, Reliance Industries Ltd (RIL) has launched a special T-shirt, branded The Earth Tee and designed by fashion designer Anita Dongre.
The T-shirt has been made with processed and recycled pet bottles which were disposed by individuals at the IMG Reliance's Lakme Fashion Week in January.
"Reliance is committed to ensure environmentally sustainable and responsible operations to achieve highest standards of excellence. The 'Fashion for Earth' is our endeavour to make people participate in our efforts to conserve environment and the planet," an RIL spokesperson said in a statement.
"The Earth Tee, designed by Anita Dongre, depicts the new paradigm of environmentally responsible fashion. The initiative is launched to celebrate the initiation of this long-term relationship, as we decided to jointly promote The Earth Tee with Anita Dongre and Lakmé Fashion Week as partners," the spokesperson added.
The fabric is made from pre-dyed fibres that doesn't require much water. Whatever little water is required, 90 per cent of it is recycled.