STOCK MARKET BSE NSE

Flipkart's 2GUD & Japanese brand MINISO announce partnership

MINISO India plans to bring their merchandise ranging from household and consumer goods and other non-durables to the 2GUD platform.

Published: 17th September 2019 02:46 PM  |   Last Updated: 17th September 2019 02:46 PM   |  A+A-

Flipkart

For representational purposes (File | Reuters)

By PTI

BENGALURU: E-commerce marketplace Flipkart on Monday announced a partnership between its independent value platform 2GUD and Japanese designer consumer products brand MINISO India, ahead of the upcoming festive season.

The agreement offers 2GUD online distribution rights for MINISO's products in India effective from this month-end, and will enable the brand to reach 2GUD's million-plus consumer base across the country, a Flipkart statement said.

MINISO India plans to bring their merchandise ranging from household and consumer goods and other non-durables to the 2GUD platform, with an initial strategy of going live with 60 curated products and scaling up the selection over the next few months.

"The partnership will allow MINISO to extend its reach beyond its existing brick-and-mortar stores, into Tier-2 and Tier-3 cities," the statement said.



Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp