Flipkart to offer customers 'touch and feel' experience, here's how

The move comes close on the heels of Reliance planning grocery foray taking local kirana stores onboard.

Published: 14th February 2020 05:56 PM  |   Last Updated: 14th February 2020 05:56 PM   |  A+A-

Flipkart

Walmart-owned Flipkart. (Photo | AP)

By PTI

KOLKATA: E-commerce major Flipkart is contemplating to go for partnership with local stores offering its customers a "touch and feel" experience, at least for some products, as online commerce continues to be minuscule in the overall Indian retail industry.

The move comes close on the heels of Reliance planning grocery foray taking local kirana stores onboard.

Walmart-owned Flipkart has already established a delivery model using local kirana stores and onboarded some 27,000 stores across 700 cities.

Now, Flipkart proposes to have authorised "buy zones" where a customer can walk in and check a product but he or she has to order it online, a company official said on Thursday.

"Our pilot project was successful in Hyderabad with mobiles where we partnered with local kirana stores for a touch and feel experience.

But the order has to be taken online from a kiosk installed there," Flipkart chief corporate affairs officer Rajneesh Kumar said.

Now, the e-commerce major plans to expand this localised partnerships in other parts of the country, he said.

Flipkart and Amazon now faces the heat of the Competition Commission of India's probe against them for alleged malpractices including deep discounting and tie-up with preferred sellers.

"Online market accounts for only 3 per cent of the total retail market in the country," Kumar said.

In fashion, tie-ups with local tailors had offered huge benefit to e-commerce company in a sharp reduction in the number of returns.

In the mobile category, pure online brands had moved to offline brick and mortar stores to expand its base and protect their margins.

On Thursday, Flipkart organised a workshop for MSMEs in Kolkata, a part of a series of programmes to help the enterprises leverage e-commerce to grow their business.

Kumar said the move will help deepen base of products on the marketplace platform.

Stay up to date on all the latest Business news with The New Indian Express App. Download now
(Get the news that matters from New Indian Express on WhatsApp. Click this link and hit 'Click to Subscribe'. Follow the instructions after that.)

Comments

Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the newindianexpress.com editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on newindianexpress.com are those of the comment writers alone. They do not represent the views or opinions of newindianexpress.com or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. newindianexpress.com reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp