MUMBAI: In its 36-year history, Dubai-based Kuber Group has surged through changing economic times and evolving economic policies. It has today built sustainable brands that cater to different segments of society and their needs. Of all Kuber Group’s businesses, NV Lifestyle Pvt Limited stands out with incredible offerings within the luxury goods segment.
NV Lifestyle has introduced non-finite value to the Indian consumer market in an unprecedented manner. With Vikas Malu at the helm of affairs, NV Lifestyle has achieved unrivalled brand positioning with products like Davidoff Cigars and Garden of Wines.
Davidoff Cigars is one of the luxury brands in the portfolio of Kuber Group. It comes in different blends, and Kuber Group imports as many as 32 different types for the Indian Market. The global cigar brand entered into a strategic partnership with Kuber Group through its NV Lifestyle subsidiary as its official partner in the Indian duty-free market and Maldives domestic and duty-free market. The company has also been offered the rights in Sri Lanka domestic and duty-free market which is likely to kick-off by the end of 2022.
With Garden of Wines, Kuber Group has introduced a range of premium South African wines with rich blends, flavours, and tastes.
As more disposable income becomes available for people, the craving for luxury products heightens and the desire for quality becomes an overriding factor for consumers. But, it is one thing to have the right products, and yet another to create awareness in a way that achieves the best results. This is where a clear understanding of the practical principles of marketing and branding comes to play.
As Malu adds, "Having the right understanding of market sentiments always helps. With cigars, it's about luxury and lifestyle, so we took the products to digital media channels, while the wines are mostly promoted on websites. It's about understanding how the market works and how your target audience responds to different channels.”
Kuber Group also offers hospitality for that perfect home away from home feeling. Beginning with Rosa Kuber Mandovi Bay, Kuber Cottage, Kuber Palace and Kuber Kunj, the cities of Goa and Rajasthan play host to these abodes of comfort, leisure, and class.
"I firmly believe that innovation is the key and is the unrelenting drive to break the status quo and develop anew where few have dared to go. We are always exploring new ventures. For now, our priority project is the hospitality sector which involves luxury hotels in Rajasthan, Maharashtra, Uttarakhand, and Himachal Pradesh. We want to make a difference and a statement with these projects," Malu concludes,