Revolutionary ideas always win. Transforming a problem into an opportunity brings success. These are a few phrases that the most talented young minds of India bring to table with their work.
One such entrepreneur who has redefined the world of performance marketing is the co-founder and CEO of Idea Clan, Rohit Ajmani. His journey began in the year 2012 along with his college friend Sahil Walia. Idea Clan is a firm that specialises in providing services related to digital marketing, lead generation, performance marketing, and SAAS platforms for marketing automation and media buying.
Idea Clan houses 100+ best professionals who have put in their knowledge and years of experience to bring a silver platter of customer acquisition and growth to clients. Today it has a global presence in more than 15 countries. With their vision and expertise, Idea Clan has increased exposure to possible customers for the client and helped elevate the sales figures of clients.
Idea Clan serves prestigious US companies like Macy’s, Nordstrom, Smart Financial, Assurance, Suited Connector, Prudential Finance & Leadnomics, which are recognized as S&P 500 companies. Using state-of-the-art tools and techniques, the company has proven its mettle in organically generating traffic to clients' businesses. In the future, Ajmani aspires to list his company on the global top stock exchanges, including Nasdaq.
Embarking on a quest for excellence, Ajmani is emerging as a leading entrepreneur in the field of Affiliate and Performance Marketing. He is also working as director with Viral Sparks, an influencer marketing platform, and has co-founded the customer-service company UniQuote. This performance-driven company focuses on delivering the best quotes for customer-friendly financial products and services.
Idea Clan is also working on a bigger model that is designed to build automation for marketing platforms. Over the years, Ajmani has built expertise in various domains like growth hacking technology, internet marketing, financial lead gen, customer acquisition/success, subscription business, and cross/up-selling.
Ajmani’s efforts were recognized by CPA Lead - one of the top affiliate marketing companies in the US when he was awarded the prestigious "CPA lead top publisher Award." Recently, he also won IEEE’s top technical paper contest at PU, Chandigarh.
Sharing his experience, Ajmani said, "My experience in the field of Affiliate and Performance Marketing has taught me some of the most valuable lessons. One of those is that a customer is willing to pay for a client's products and services only when exceptional customer service is provided. For me, this has been the mantra to run my companies. One has to consistently deliver results against the promise made to customers. We have seen what word-of-mouth marketing has brought fortunes to the companies. Imbibing these basic rules, my team strives to take our client’s business forward by first working on their fundamentals and then complementing these efforts with modern-age digital marketing tools.”