ZEE launches technology, innovation centre in Bengaluru

The 80,000 sq ft centre will be the company's epicentre to build a strong cohort of tech, data and talent.

Published: 14th May 2022 04:05 PM  |   Last Updated: 14th May 2022 04:05 PM   |  A+A-

Zee Entertainment Enterprises Ltd

Zee Entertainment Enterprises Ltd


BENGALURU: Zee Entertainment Enterprises Ltd. (ZEE) has announced the launch of its technology and innovation centre in Bengaluru.

The facility was inaugurated by the Karnataka Chief Minister Basavaraj Bommai, in the presence of President – Digital Businesses & Platforms, ZEE, Amit Goenka, and President – Technology & Data, ZEE, Nitin Mittal, on Friday.

The 80,000 sq ft centre will be the company's epicentre to build a strong cohort of tech, data and talent, according to a ZEE statement.

Through the capabilities being built at this centre, the company said it intends to leverage behavioural and derived data to personalise content and delivery, thereby increasing its reach across platforms.

"The centre will build the metaverse network for the Company with the help of AR, VR and NFT led delivery models and will focus on a futuristic tech stack which will enable omnipresent delivery of entertainment across platforms", the statement said.


Disclaimer : We respect your thoughts and views! But we need to be judicious while moderating your comments. All the comments will be moderated by the editorial. Abstain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks. Try to avoid outside hyperlinks inside the comment. Help us delete comments that do not follow these guidelines.

The views expressed in comments published on are those of the comment writers alone. They do not represent the views or opinions of or its staff, nor do they represent the views or opinions of The New Indian Express Group, or any entity of, or affiliated with, The New Indian Express Group. reserves the right to take any or all comments down at any time.

flipboard facebook twitter whatsapp