Fight for ad space in Domlur park

BANGALORE: One of the most promising green initiatives taken up by the Bruhat Bangalore Mahanagara Palike (BBMP), at Domlur Park, initiated by its corporator, will adorn the deteriorating land
For Representative purpose only
For Representative purpose only

BANGALORE: One of the most promising green initiatives taken up by the Bruhat Bangalore Mahanagara Palike (BBMP), at Domlur Park, initiated by its corporator, will adorn the deteriorating landscape of Bangalore soon. Taken up under the  Private Public Partnership (PPP), this project will be implemented by well-known property developers, the Embassy group. But, the bone of contention between the BBMP and the property developer regarding the issue of advertising rights is, they are demanding a minimum of 10 year rights on various hoarding’s in the park and the skywalk that will be built near the park.

Domlur corporator, Geetha Sreenivas Reddy said, “I feel we can relax the rules for the development of the city. However, reports have just come in that the private firm has to pay 30 per cent of the ad revenue to the BBMP.”

The corporator feels that this park will be a hallmark not only in the beautification of Domlur but also Bangalore as a whole. The park will be built on an estimated budget at `3.5 crore, which will be entirely borne by the Embassy group. The park will be designed by architects from Singapore. Sreevinas Reddy added, “The park will be unique with the plan details and layout totally different that has not been witnessed in the city till date.” Dotted with a variety of saplings, the park will have sufficient parking and recreation space for visitors. Different types of sculptures will add to beautify the park. It will also have a designated playing area for children. The project is expected to be completed in seven months, however, the corporator maintains, “as of now, no fixed date has been finalised to start the project.”

City Express contacted a few residents of Domlur to find out their reactions on this new initiative by their area corporator. “Bangalore is known as the garden city of India and it should have as many parks as possible. Over the years, urbanisation has destroyed most of the green cover. So it is definitely a good project for the people of Domlur,” said Kahuwa Das, a content writer in an MNC.  Voicing a contradictory opinion, another resident, Tanvi B, said, “Instead of wasting a huge sum of money on such projects, I feel the elected representatives should concentrate on the much needed civic amenities like covering potholes, clearing the waste dumped in the city.”

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