Push pollution back on World Earth Day

BANGALORE: In the spirit of celebrating World Earth Day, Centre for Social Markets (CSM) and BNM Institute of Technology will come together on April 21, for the ‘Push Backwards for a Cause’ ca

Published: 18th April 2012 10:24 PM  |   Last Updated: 16th May 2012 07:36 PM   |  A+A-

1-PUSH

BANGALORE: In the spirit of celebrating World Earth Day, Centre for Social Markets (CSM) and BNM Institute of Technology will come together on April 21, for the ‘Push Backwards for a Cause’ campaign in which 35 two-wheelers will be pushed by 200 students, backwards. The event will take place on the BNMIT campus, Banashankari 2nd stage, near BDA complex.

Centre for Social Markets, a non-profit organisation in Bangalore which aims to address the triple bottom line in organisations — people, planet and prosperity.

The organisation also aims to develop responsibility towards the society and environment. BNM Institute of Technology is one of the city’s top engineering colleges which lays emphasis on environment activities and cultural history. The students who are the end products of the institution are evidence to show it’s international standards of education in terms of social responsibility.

Supported by organisations such as Sanctuary Asia and Earth Day Network, this event hopes to change the conscience of the people and inspire them to save the planet, in the long run. Sanctuary Asia is wildlife publication started by Bittu Sahgal in 1981 to spread awareness about India’s natural heritage and wildlife protection. Through it’s inspirational photography and international production standards, the magazine aims to ultimately galvanise public opinion about forest and wildlife conservation. Earth Day Network is the driving international force which is dedicated to make Earth Day a powerful movement among all citizens of the world.

The students aim to save 1,00,000 kilometers for a year, from April 21, 2012 to April 21, 2013. This action movement will be held in order to make Bangaloreans realise the alarming levels of carbon emissions and the city’s changing climate. Bangalore has the highest number of two wheelers in India (above 25 lakhs).

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