The rush hour for gold

BANGALORE: There is never a dearth for jewellery lovers in the City and an auspicious day like Akshaya Tritiya becomes yet another reason to buy more jewellery. It is believed that by bu

Published: 22nd April 2012 10:54 PM  |   Last Updated: 16th May 2012 10:29 PM   |  A+A-

1-RUSH

(Express News Photo)

BANGALORE: There is never a dearth for jewellery lovers in the City and an auspicious day like Akshaya Tritiya becomes yet another reason to buy more jewellery.

It is believed that by buying precious metals on the day can bring lasting prosperity.

Jewellers are expecting a mad rush from customers. Jewellers across the city have decked their shops and brought in attractive prices to rope in as many customers as possible.

Sharada M, a homemaker “Though we do not believe in it, my mother once bought a piece of jewellery on Akshaya Tritiya which proved to be lucky for her. Since then, she makes sure she buys at least a small coin, if not anything else.”

The stores have given attention to everything, especially designs that cater to all age groups and tastes. The notion of buying gold has been shifted and people are trying silver, diamonds and other gems as well. Many jewellers are now running gold schemes where an investor can deposit fixed amount of money every month and after a year, buy gold jewellery with the saved money. As far the designs, stores are stocking up traditional temple jewellery, which many jewellers say is the upcoming trend for the wedding season.

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