Brigade road stops to read message

Published: 15th December 2012 11:20 AM  |   Last Updated: 15th December 2012 11:20 AM   |  A+A-


The city police on Friday launched a campaign against drunk driving, aiming to reduce the number of accidents, caused under the influence of alcohol.

The campaign launched in the middle of a busy Brigade Road, attracted many shoppers and passers-by, leading to snaking traffic jam during peak hours. Senior officials said the reason for choosing Brigade Road was to grab as many eyeballs as possible to pass the message.

Ahead of Christmas and New Year celebrations, the police every year launch campaigns in December, that is considered to be the road accident month.

Play on Drunk Driving

Several onlookers got to see a tableaux of a real drunk driving accident, post which a group of officers staged a short play on the hazards of drunk driving.

“Accidents are reported more during December. This is due to cold weather, less visibility and drunk driving. We cannot overcome the cold weather and low visibility, but drunk driving can be prevented. We want to educate vehicle users about the dangers of driving under the influence of alcohol,” said B G Jyotiprakash Mirji, City Police Commissioner.

As part of the campaign, special drives to book drivers who drink and drive will be conducted throughout the city on all days.

Short Films to Spread the Message

“A short film on drunk driving will be exhibited in theatres and on television channels. Pamphlets about using taxis after consumption of alcohol will be distributed near bars and eateries. Also, we will be putting up hoardings and banners across the city on the same,” said M A Saleem, Additional Commissioner of Police (Traffic).

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