BANGALORE: City Express speaks to Pavithra Y S, who has been nominated for the Namma Bengaluru Awards 2012, to find out more about her vision for Vindhya E Infomedia Pvt Ltd and her future plans.
Despite humble beginnings, Nagarajnaik S B has managed to reach greater heights in his life — Both professionally and personally. “My life has undergone a drastic change ever since I joined Vindhya. My disability does not hinder me in any way,” said Nagaraj. And he thanks Pavithra for this change in his life.
Born and raised in Bangalore, Pavithra Y S has always had a long standing association with socially motivated initiatives. In 2006, she co-founded Vindhya E Infomedia Pvt Ltd with a vision to provide employment to 5,000 differently-abled employees by 2015.
“Well, aside from venturing into something more meaningful, we wished to be completely sustainable. That’s how Vindhya was born. The company has a business model which basically emphasises on providing employment opportunities to physically challenged people. The intention behind this is to mainly prove to the society that such people can definitely lead a life of economic independence if given the right opportunity to do so. Physical disability is not in any way a hindrance to the economic and intellectual growth of an individual. At Vindhya, we have around 253 differently-abled people working as team leaders, team managers, and at the senior managerial levels,” said entrepreneur Pavithra.
With preference given to people from rural background and lower economic strata, Vindhya also plans to open centres in rural areas where employment will be provided in places closer to their homes. “They would feel more comfortable working in their own environment and this would also considerably reduce attrition for the company. We also conduct recruitment drives in rural areas regularly. So far, we have trained more than 200 people from different parts of rural Karnataka too,” she added with pride.
Her initiatives have given the differently-abled confidence to not limit working with Vindhya but also explore other opportunities.