Having enthralled Bangaloreans for four decades with its exquisite silk collection for Women, Deepam Silk and Sarees has become one of the city’s most popular one-stop-shop for ethnic wear. They are considered as one of the pioneers in the producing fashionable sarees.
Pramila C, Business Head speaks to Vyas Sivanand about their collection, strengths and shopping experience at their stores.
How strong has the brand become since its inception?
Deepam first forayed into the field of fashion retailing on Commercial Street with a small store in 1972. In 1981, we came on MG Road and in 2009 we opened our showroom in Jayanagar.
We have a strong database of customers and the brand has created a strong sentimental value with them. They feel a certain celebration is incomplete with a Deepam wear. This itself speaks volumes of the impact that the brand has had over the years.
What is the collection that your stores offer ?
The stores have a vast collection of bridal saris, bridal lehengas, men’s sherwanis and an extensive range of designer Kanchivarams, Upadas, royal Benarasi saris, Bridal Jamavars and more. We specialise in traditional sarees with a modern look. We even have sarees embellished with Swarsoki crystals, Zircon diamonds, pearls, antique Zardosi embroidery and heavily embellished designer blouse to complete the look.
Apart from sarees, the store also has an exclusive collection of salwar kameez, tunics, designer men’s wear,and Ghagra cholis. Both our stores offer world class shopping experience. We also have a personalised stylist for each customer to give tips on fashion, beauty, and grooming.
What is the price range?
There are variety in the range. However, basically, the range starts from `5,000 and goes up to `3 lakhs.
What is the strength of your collection?
The strength of Deepam is in the product. Our products are crafted by master weaver’s of Deepam’s Heritage Handloom, who are in the length and breadth of the country. We have ensured that there is no
repetition of design and that there is only one saree for one lady.
Who are your brand ambassadors and fashion consultants?
The brand ambassadors include Deepika Padukone, Katrina Kaif, and Sonali Bendre while designers include Anaida Shroff, Manish Malhotra, Nita Lulla, Ritu Beri, and Surily Goel.
Are you looking at more branches?
We hope to have more branches by 2016. We are looking at opening few more branches in Bangalore and in some metros of the
country.
We already have presence in US with an exclusive store - Deepam Silk Worldwide. We are not looking at the franchise model as we do not want to dilute the brand.